Tell Them Who You Are
You have to have a clear introduction to your company that tells visitors who you are, what you do, and what your goals are. You want to be able to give visitors a good picture of your company that they don’t need to search for. It needs to be located in an easy to find the place and offer enough information that you aren’t leaving them guessing about anything.
Let Them Know What Others Think
People take other people’s opinions very seriously. If you include customer testimonials on your website, it can really boost your sales. When people read past customer’s opinions, they are able to get a better idea about your company and products. It also adds some legitimacy to your site because it shows you are a real business with real customers that new customers can trust.
It’s essential to understand search engine optimization and how it can affect your site. You want to ensure that you have done everything possible, from keywords to meta tags, to optimize your site. If it doesn’t show up on the search engines, then people will have a very hard time finding it.
Make The Site Easy To Navigate
The last thing a person will do is fumble through a website where it’s difficult to find what they want. If you don’t have a clear site map and easy to find information, people won’t stay on your site long enough to make a purchase. Make sure the site is user-friendly and includes clear tabs and links that connect all the different pages of your site. It is often helpful to use a website builder to assist you with this.
Create Good Content
Make Sure The Site Has Balance
While you do want well-written content on your site, you also want a good balance between information, images, links, and other items. You need to provide a site that is visually appealing, mentally stimulating, and user-friendly. Striking this balance can be difficult, but it can make or break your site. It’s usually a good idea to get some professional help to build your website, so you can ensure it has the right balance.
What Google Thinks About Website Building
Below YouTube video by Google covers some tips for you to build a business website.
Creating a business website can be tricky. You have a lot of competition, and online, you don’t just have to worry about direct competitors. You also have to worry about all the other things online that can distract your customers. Having these six elements present on your site will go a long way towards making sure your website stays competitive.
- Article Updated on September 2021. Some HTTP links are updated to HTTPS. Updated broken links with latest URLs. Some minor text updates done. Content validated and updated for relevance in 2021.