Web design is constantly changing and growing, and as such, sites themselves are often changing as well. As a site owner, it’s doubly important to keep up on new opportunities and trends and decide which ones will work best to help you achieve your site’s goals. Whether you’re a design pro ready to incorporate these trends yourself, or just doing some research before meeting with your web designer to discuss ideas, here are four popular techniques that can help give your site the update and edge it needs.
Minimalism has been leading the world of web design for years, and it’s definitely not going to be going away anytime soon. Its popularity is derived from its simplicity- users are able to easily understand a site’s content and navigation, allowing for a straightforward user experience.
An Updated Logo Design
One of the benefits of hosting a website on an open-source website like WordPress is the ability to find and custom-tweak premade themes, which is very beneficial to those who are just starting out with web design. But because of their popularity among more novice web designers, many find themselves having the same header as many other bloggers, making it hard to stand out.
Like minimalist themes, scrolling is another trend that has caught on quickly. One of the largest reasons for the popularity of scrolling web sites is its suitability for a variety of screens and devices- the design lends itself particularly well to smartphones and tablets, as scrolling is essential on smaller screens.
You’ve probably come across a hero image by now, but just didn’t know its name. A hero image is a large banner or background image, taking up most or all of a sites homepage. These are popular for a variety of reasons- they can simply direct users to a call to action, can carry a strong visual message, and have less loading time than a site with multiple images and tabs would.