Top 10 Independent App Stores to Publish Your App
With every good idea for a great new app, one needs the right strategy to market it. The audience needs to be kept in mind and an apt team to design and code it is required. For distribution of apps, the Google Play Store for Android apps and the App Store for Apple are the best. But one needs to achieve, success and sales by getting the app shipped with few optimization techniques and better app ratings, which are crucial for their discoverability.
The official app markets are the best in many ways. But the independent app stores can help your app to explore the market deeper to aid you in the task of raising the app’s profile and getting it noticed.
Benefits of the independent app stores
Independent app stores can help you target a specific audience and even offer a better deal sometimes than the standard 70/30% split offered by the official stores. Even the app can be labeled a white label item while some stores offer a less cluttered space for the app to stand out from the others.
The indie app stores offer very good monetization options to entice more publishers towards their service.
Some stores like the Amazon’s app store, offer in-app purchasing and an easy 1-click payment scheme that helps reduces friction in deriving more app revenues from users.
We all know how app users can easily be turned off by long-drawn, multi-step actions that could have otherwise lead to a quick buying decision.
Then there is of course, the benefit of scale. Simply put, the more channels you put your app on, the higher the likelihood of it being discovered by your intended audience.
Hopefully by now you are already convinced of the huge potential of indie app stores in helping you get more revenues and downloads for your app.
Top Independent App Stores
GetJar features a compact reward and virtual currency system, which allows users to earn reward points for app recommendations. The rewards help in using app upgrades, themes, and several unlocks. GetJar Gold is a virtual currency used for purchasing premium apps. These reward systems and the cross-platform compatibility features of GetJar, make it one of the best independent app stores.
Most apps in the Amazon store can be found on the Play Store but this store can provide access to another large market of users. It also includes ratings, reviews and screenshots of the apps with the help of an Android handset simulator. One feature that helps the Amazon store to tower above the rest of the stores is that it offers a try-before-you-buy scheme; which is great for prospective customers and a fantastic way to ensure better sales.
Chomp is an app store, which includes a clever search engine for several apps. It also includes a proprietary algorithm system, which facilitates user search based on the selective apps. One can start finding great apps and also helps users to write reviews on the apps they like. The store also includes a live stream of opinion from the celebs of the online app world. But the app store has been bought already by Apple and incorporated it under its banner.
Chomp App Store
Quan Do is a developer at Appiphany, App Developers Australia. He is passionate about all things mobile and tablet.