The e-commerce industry is a booming business taking over the retail and wholesale sectors. It’s the digital counterpart of the physical shops people usually go to but have a more comprehensive range of products and more potential for growth because of their reach.
But sometimes, sales can dwindle, leaving you and your team stuck in a rut. The following are the digital marketing methods that you can use to boost exposure and sales.
Use Sales Strategies
Asking for a sale is not just something that you can do face-to-face anymore. Through the power of the Internet, that’s possible anywhere around the world. Presentations don’t matter as much if you walk away without a closed deal.
Your content can receive the same treatment–no sales despite the stunning website design with the latest artificial intelligence (AI) features and graphics. This happens especially if you have chaotic content. Some of the reasons you can’t make the customer stay to browse and purchase are unclear call-to-action, disorganized features, and multiple irrelevant techniques.
There are ways how you can make sales through these methods:
- Cross-Selling. Instead of selling a set, offer them separately. If you already sold a computer monitor, you can make offers for a mouse, keyboard cleaners, and other accessories. Some will also include protection plans. The conversion rate can go up to 15% for having the choice of buying the items all from one place.
- Upselling. Upselling is a strategy that can play with the shopper’s decision to buy enhancements, peripherals, and upgrades of the main product from your store. You can also show the same items at two different prices. There’s an actual study that shoppers often pick the more expensive of the two.
- Clear Call-To-Action. Your customer page must contain a highlighted BUY NOW button in the center and more call-to-action choices at the bottom page of the site. Customers will have a hard time resisting them.
Attract Shoppers With Google Shopping Ads
Your e-commerce business can benefit from the power of Google shopping. You can create campaigns using this feature, and Google will advertise your product right on the first results page. It tracks what users are looking for and, taking from that cue, displays your ads to various potential customers.
Shopping ads are customizable, and you can upload high-quality images, ratings, price ranges, and creative descriptions that will encourage visitors to convert a sale. Google will generate a Google Ads account connected to your Merchant Center. It will also form another display of ads for those looking for a particular product.
Seek Experts In The Field
Business startups usually are still getting the hang of things, and digital marketing may be included in them. You may want to consider www.caffeinemarketing.co.uk, one of many online marketing experts. Digital marketing agencies are set to make sure your e-commerce business thrives.
In place of a digital agency, you can choose to work with freelancers who are well-versed in digital marketing. They can take care of content creation, advertising, and website monitoring and troubleshooting.
Set Multiple Communication Channels
Are you allowing your customers to reach you? Some business owners make the mistake of including just a single option for customers to reach out to the company. It’s a fatal mistake to want to avoid fielding complaints. If you can’t help your customers, nobody might be interested in your business anymore.
Customer engagement is one of the keys crucial to building your business. When they know you’re willing to come to their aid, they will be more likely to trust you and your business. The best way to make them feel comfortable doing business with your brand is to set up various communication channels.
Use email to send out newsletters containing new product campaigns and follow-up actions when customers leave items in their carts. You can make loyal customers out of first-time site guests by following up on their purchase journey with your store.
Use search engine optimization (SEO) to your advantage by creating an in-site blog about the events and related product promotions. Customers will read about the sales you currently have. You might even opt to create discount coupons for your store products for higher conversion rates.
Set up dedicated social media accounts for your store–the more, the better. You can start creating relevant content about casual topics that may have a connection to your brand and products. Be entertaining so they will recognize your brand even more.
Enhance Product Visualization
One thing consumers may come to realize is that online shopping can be risky. They need to be sure that what they can get is the same as on the images. This is a fundamental feature in web store design. Shoppers are becoming visual, and the way items look on the Internet can influence them whether to buy or not. Sometimes, only a picture is enough, which is why you need to make your images grab their attention.
You can use tools to show a product at 360° view or utilize 3D technology to get as much realism on the product picture as possible. Shoppers know they can’t hold it for the moment, but it’ll help them have an excellent online shopping experience which can also improve customer engagement and conversion.
Create Mobile-Friendly Interface
The global population heavily relies on their smartphones to browse just about anything. If your store is online and you want to reach as many people as possible, your e-commerce store should be mobile-friendly. It means setting your store to fit various screen sizes, especially smartphone screens.
An advantage of smartphones over PC monitors is that users can use them to access the Internet anywhere and they can see your store on the spot no matter what their screen size and bandwidth are. An industry expert did a survey that confirmed the behavior of consumers. They found that 61% of visitors are likely to leave without purchasing if their phones cannot handle the size of your e-commerce store.
The market is already saturated with e-commerce stores with the high hopes of getting six- to seven-figure revenues. But not all of them will flourish. Mismanagement can leave a store abandoned because its owners could not adapt to the changing ways of digital marketing. If you want to have a profitable online business, educating yourself should be a priority.