Social media is essential to the success of your website. Backlinks created by social media sharing of content have far more weight than any links you may post yourself online. Social media mentions of your brand have an impact on your company’s trust factor with search engines.
Utilize Social Media Sharing Buttons
One easy way to maximize the impact your content has on social media is to put social media sharing buttons on all of your marketing content. Every social media share, no matter what platform it is on, improves your brand’s weight with search engines and increases brand awareness with customers.
Note that you don’t see these same benefits when you put social media sharing buttons on e-commerce pages; the shared links end up looking spammy to consumers and have no impact on sales. However, you can follow Amazon’s example and give people the immediate option to brag on social media that they just bought your product.
Convert Readers into Followers the Right Way
Suppose you’ve convinced someone to read your article. At the bottom of each page should be a “follow” button for your RSS or social media profile.
Consider the Source
If possible, embed YouTube videos instead of posting videos hosted on your own servers. First, the videos on YouTube rank better in Google searches than ones posted on your own site, yet it is available on your site.
Second, the video hosting via YouTube is more likely to run faster than it would if your server cannot handle a spike in demand. The embedded video option also allows people to copy the URL and view it on YouTube if there are performance issues with your site or they prefer YouTube.
Integrate Social Logins with Your Site
Social media logins serve several purposes. First, it eliminates the need to set up individual login pages, simplifying account maintenance. Second, it speeds up the login and account creation process, improving the odds they will register with you.
Third, when someone logs in via Twitter, Facebook, or another social media profile, you can automatically create an internal community with that information to engage with them at a deeper level. At a minimum, they enjoy the choice and can pick the option that doesn’t feel like it puts their privacy at risk.
Integrate Social Media Reviews with Your Site
User reviews are incredibly useful in converting potential customers into paying customers. You can try to put testimonials on your website or copy reviews from business directories while risking duplicate content penalties by Google. The better alternative is integrating social media reviews with your website. Ask readers for testimonials and reviews on Facebook and then integrate Facebook reviews with your website. As a side benefit, it will automatically add the latest reviews to your site.
Understand the Rules
Learn the rules regarding social media sites before you leverage them to promote your company. For example, Google doesn’t let you use Google+ for contest entries. Alternatives to YouTube may not let you post videos for business purposes without paying for a business account. Facebook does not want you to use a personal Facebook page for business. Experts like those at Snap Agency already know these rules and can set up new social media pages per the rules each site sets out, if necessary.
Building social media sharing into your website on the right types of pages and giving clear calls to action result in far more sharing on social media sites that sites lacking these things. Integrate social media logins with your website instead of asking people to create user accounts. Learn the rules regarding social media sites before you try to use them for business purposes. Integrating social media reviews with your site to create a constant source of feedback that improves customer conversion rates.