Good design is all about grasping attention, maintaining interest and passing on a message to the desired audience. There are some common principles that you can apply in all aspects of design including web design, graphic design, and print media.
There are thousands of web designers, however very few get success. Most web designs do not achieve the usability it deserves.
The best designs have some qualities in common that are listed in this article. Hope this will make you a better and focused designer.
When it comes to web designing, usability will determine your success. The visual design has got a lot to do with it, but a user-centered approach in design is the required standard for a profitable website design. If the user cannot use a feature, then it does not need to be there.
You may also want to look at some of inspirational sites with amazing usability.
Think like a user
Understanding the user’s approach to the content is necessary to come up with brilliant designs that have a great impact. Whenever a user looks at a new page, they often scan through the text and click on the links that catch their interest.
Be obvious & keep it Simple
Keeping it simple should be your primary goal when it comes to design. Your design should be obvious and self-explanatory, and with good graphic design, you can achieve this without using text. Navigation through your page should be intuitive in order for users to understand how the system works.
Don’t test your audience’s patience
This design principle is crucial for website designing. Almost every day a new user will come across a website and the user requirements will determine whether they will stay on the page or navigate to another one. One of the greatest challenges about dealing with internet users is they have little patience and many options.
Focus attention & add tracking
Some aspects of design are catchier than others. Images will get instant attention as compared to the text; bolded words are more eye-catching as compared to plain text and so on. If you want to drive action to a URL or link, make sure it stands out.
When it comes to print advertising, you need to adjust the writing style to match consumer habits. Avoid long text blogs and exaggerated writing. Customers are more interested in short sentence paragraphs with bolded or italicized words that make it easier to skim through. Using multiple headings and bulleted points makes it easier for the reader to scan through the text, and if they think it contains the kind of information they are looking for, they will probably take a better read.
Test and Share Results with Your Team for Feedback
You should test your design early and test it often as opinions change over time. Testing your design project involves finding a small group of people that match your targeted demographic to give you feedback on what you can expect from potential consumers. There are many free online tools that users can use for user testing such as surveymonkey.com or usertesting.com.
Hopefully your following many of these seven design principles already but if not, you know what you need to do to get to better designs.
VinodJethwani is the CEO and Founder of Walnut Solutions and he helps web based companies with his SEO strategies to grown their revenue. He started his career in 2007 as a software developer with an Indian based MNC and later in 2011 became an entrepreneur. Follow him on Twitter @VinodJethwani.
- Updated On June 2019: Fixed Broken links and updated minor typos.