Tech Talent Today: Understanding What Digital Marketers Do

 Tech Talent Today: Understanding What Digital Marketers Do


A digital marketing specialist works with a company’s marketing team. He or she will recognize and target specific markets, develop brand images, and create and sustain successful marketing campaigns for digital technologies including social media.

Digital marketing is not just about being able to navigate social media. It requires an in-depth understanding of the factors that trigger and motivate consumer habits. Successful digital marketing professionals also have great communication skills, and the ability to synthesize analytics.

Making Training Easy


One of the great things about training for a career in digital marketing is you don’t necessarily have to go to a brick and mortar college; you can train online. Learning this way has a number of benefits including:

Pacing yourself

One of the number one benefits of online learning is that you can study at your own rate. Having such flexibility is empowering because it means you can work, spend time with your family and fit studying in around your usual daily routine.

Staying Local


You can study in the comfort of your own home, wherever your school may be located: no more time wasted stuck in traffic, no more traveling expenses and no more rushing around to get there on time.

Being Kind To Your Pocket 


Because online schools have lower overheads, tuition fees are usually significantly lower. You will probably find this option much more affordable than traditional schools and colleges.

Transfer Your Credits


Should you decide to take some classes at a traditional college, or you have taken some already but want to switch to an online school, you will, in most cases, be able to transfer your credits, so you won’t have to repeat classes.

If you’re interested in training online to become a digital marketer and need to transfer credits from previous studies, you can find out more details from Simplilearn.

Key Skills For Digital Marketing


While each learning facility will offer a slightly different perspective on the skill set you need to become a digital marketer, there are some basic parameters.

Knowledge Of Marketing


Basically, you need to understand the dynamics of promoting and selling products and/or services, including market research and developing advertising and branding.


Time Management Skills


Knowing how to manage time and plan ahead is vital for any marketing campaign if you want your team to get results.

Communication Skills


If you want to optimize your relationships with your clients, you must be able to present and communicate your vision, so they know what you can do for them and what you need from them.

Knowledge Of  The Digital Arena


An understanding of social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) is essential. You must be able to develop a solid social presence to promote brands effectively.

Understanding Of  Analytics 

Analytics entails utilizing key measurement tools relevant to digital marketing analytics, so you can understand the direct relationships between all your marketing channels. It’s also vital to stay ahead of the game when it comes to marketing trends.

Skills To Advance Your Digital Marketing Career


So you’ve graduated as a digital marketer. You can expect to encounter a variety of digital marketing positions, but what skills can you acquire that will make you stand above the competition?

SEO Specialist/Inbound Marketer


Search engine optimization has come a long way over the past few years. These days, it means much more than simply making sure your website is easily discoverable. As SEO becomes more complex, companies are beginning to realize the value of marketing content and guest blog placement. Within digital marketing, the focus is on building solid customer relationships through inbound marketing.

PPC Executive


Pay Per Click (PPC) specialists are currently in high demand because they have the skills to draw targeted traffic to the company’s website. Their main role is to get the site the highest possible Google ranking.

User Experience Specialists


User experience (UX) designers and developers specialize in applying their technical skills to create the web or mobile app that hooks the needs of the brand’s target audience. In order to enhance customer satisfaction, UX specialists analyze data, conduct marketing surveys, and user testing. Their main objective is to optimize the user’s experience.

Whether you’re just starting out as a digital marketer or you wish to advance in your field, there two main things to remember. Always listen to feedback and take it onboard, this is how you will improve in your career and grow as an individual. Share your knowledge; exchanging information and experience will help you learn more and motivate others.


Libby Stephens writes about career opportunities. She is a graduate recruitment consultant and contributor to a range of career based blogs and websites.

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