What Is WordPress & Why Is It So Popular

What makes wordpress the most popular content management system on planet
Do you know what is wordpress? Why is it so popular on internet? This article reveals the secrets of Wordpress success for over a decade of web development era.
WordPress has gained a paramount importance in the world of the website development within 11 years of inception. At present, around 74 million websites are running on WordPress and this number is growing faster. Even if it is famous in the digital space, still most of us do not have any idea about WordPress. Some people have misconception regarding this technology.

Though wordpress is a CMS it is also popular as a ecommerce platform and often mentioned in ecommerce books as a viable option for website owners and online businesses.

Below are some facts about wordpress that makes it best choice.

WordPress: An Abridgment

WordPress is basically an open-source content management system (CMS) that provides an integrated framework to develop and manage the content on the website. This CMS has been developed on PHP. Its back end system features MySQL.

It was launched as a self-hosted blogging platform, which empowers the users to integrate different themes, components like testimonial section, comment section, navigation menu and others. As the time changes, this CMS has become useful for developing the websites other than blogging sites.

In order to use WordPress, there are 2 options. First is to download & install WordPress and second is to log in to WordPress.com. With in a few seconds, your account is ready to be used as Blogging website for free. In order to go for the first option, you must have Web Hosting Plan.

Wordpress Popularity

Wordpress is the most popular CMS based on Google search trends. This is mainly due to its amazing general purpose website features. Below snapshot from Google trends should give you an idea of wordpress popularity in recent years.

Most popular CMS based on google search trends is wordpress

Features Of WordPress That Make It Popular

WordPress comes with an array of smart features that prove to be beneficial for all the organizations Let’s have a glimpse over those smart features:

Most Commonly Used Among All CMS

Wordpress is most often used CMS among all options. Below graphic can show you the types of features that are more used with wordpress.
Most commonly used CMS is wordpress

Integrated Dashboard

WordPress comes with a feature-rich dashboard. This dashboard enables you to set different components of the websites in a simple manner. This also saves the time and efforts of the users while modifying the website content. In order to change the theme and other settings, dashboard features the powerful tools that simplify the way to configure the themes.

Multiple User Management

WordPress allows different users to manage the website. It enables the website administrator to define the rules to access the feature of the website according to the job of the users, such as

  • Editor: This person is allowed to manage & add the content (that includes other’s too)
  • Super Admin: This person has complete access to all the administrative features.
  • Subscriber: This person manages the profile.

Multiple Language Supports

WordPress supports around 70 languages. Therefore, other than English, you have the option to create the website with content on native language so that the native users can easily understand the content. This will boost the user’s engagement and ensure a better experience.

Customizing Theme

All the WordPress themes are easy-to-be-customized that means the website owner can easily change the theme according to their desirable structure. This will help the website owners to give the unique look to their website.

Advanced Publishing Tool

This CMS comes with brilliantly designed publishing tools. This empowers the users to upload, modify and create the content without putting a lot of efforts. It’s like a layman’s job for the website administrator to handle the content.

Supports Media Handling

It streamlines the way to add different media features like image, video and audio so that the website owner can have the capability to make the website content more engaging and understandable to the users.

Benefits Of WordPress

Let’s have a glimpse over the advantageous use of the WordPress:

Economically Great

As the WordPress is an open source content management platform, hence no fee will be charged for running the website. Additionally, the owners of the website have the full rights to change and improve the code as per the requirements. One more thing is that, there is no hidden cost in terms of running the blogging website and the other online business website.

Suitable For All Kinds Of Businesses

WordPress is highly flexible. It is not only limited to blogging space, but also enabled for any kind of business website such as e-commerce, news portals and others. There are different extensions and plugins available that streamline the way to add the desirable features with the website in order to implement the elements of a business.

Installation and Configuring Is Easy

As compared to other platforms, WordPress can be easily installed as well as configured. It is packed with different wizards that ease the way for the users to install different features of the website in a one go. Even they do not have to configure a long list of components including comments section, RSS feeds, and others.

Indeed, it is a kind of ready-to-go platform because when the installation is complete, it is ready to use.

Search Engine Easily Indexes Page

The architecture of this CMS is search engine friendly. Hence, the search engine crawler can easily list the web pages in the index. This features offer a competitive advantage to the businesses. It makes it easy for the businesses to gain the better search results.

Secure Framework

Earlier WordPress was not secure enough against Cyber attacks or unethical breaching. But, as the time changes its architecture has become more secure. It is recommended that the website owner should consider deploying the imperative measures to make their WordPress websites secure. It is always better for the website to not install any third party plugin provided by un-trusted sources.

The most important thing is to ensure that the WordPress framework is updated. This will make the website more secure and safe.

Features Mobile-Friendly Theme

Owing to growing mobile space at a faster pace, it has become necessary for all the website owners to make their website compatible and responsive to different mobile operating systems and screens respectively. With WordPress, it is easy to achieve because this platform supports multiple themes that are responsive and those responsive themes can work on different smartphones and tablets. This feature enables the users to maintain the single URL for the websites that can be accessed through the desktop and mobile devices.

Compatible With Different Hosting Service

WordPress is compatible with all the hosting servers. Hence, the website administrator is free to choose any hosting service that can handle the web traffic and provide a required service.

Enabled With Different Plugins

Multiple wordpress plugins are available to streamline the way for the users to customize the functionality of the website. You can add testimonial section, social media, Google analytics and many other features with your website.

Other Compelling Reasons For Wordpress Popularity

Here are other reasons why this PHP based content management system is so popular.

Easy To Learn

Wordpress is extremely easy to learn. Anyone can start using it without prior knowledge of a programming language.

Though knowing programming in PHP may help you do advanced stuff, it is absolutely not required for most wordpress users to learn about it.

Easy To Find Help

Wordpress is the most popular CMS therefore finding a quick help in internet is not difficult. Many blogs exclusively share wordpress tips and tutorials.

You can also visit discussion forums and message board websites to ask a question. However most of the time you will find an answer by simple doing a search on internet.

Easy To Hire Freelancers

Wordpress has largest community of freelance developers. These developers are fast at development and problem solving. You can find good help at really low price.

Almost all popular freelance websites have wordpress freelancers that are ready to work for you immediately.


WordPress is a powerful and cost-effective framework that is packed with an advanced capability to streamline the process of the website development for different kinds of businesses. With the changing times, the WordPress is improving and will prove to be the best platform for developing the complex websites for everyone.


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