Search Engine Optimization, SEO, is the use of techniques, usually unpaid, to increase your websites ranking in the Search Engine Results Pages, SERPs, of search engines. As you would assume there is a definite method of implementing these techniques to get the most out of your SEO campaign and this article will mainly consider the techniques which are current as of 2016 which when implemented properly will have the cumulative effect of placing your website, and by extension your product, ranking high up in the SERPs.
The whole point of SEO is to give your website eyeballs which will consequently lead to conversions. The word eyeballs simply mean more people interacting with the content of your website and the word conversions mean driving your website visitors to complete an action that you desire such as buying goods, downloading a book, or even watching a movie. Such actions will be beneficial to your bottom line, racking in more money for you along the way.
Tried And Tested SEO Techniques
Quickly and without much ado let us list the SEO techniques, which will give you the best chance of converting conversions;
Studies indicate that 76% of all marketers use Social Media to support and boost their SEO efforts and this has begun to have a tremendous impact in the digital advertising space. As more social media gets indexed on the major search engine the time is ripe to get in on the action and in this game the earlier the better as you will have heads up on the competition.
Let us get back to statistics since the data never lies and here we go; According to the website Marketing Land video search makes up for over 60 percent of all Google searches, universally. That means that your video content has a higher chance of being found as compared to the other forms of video out there. Upload your videos and ensure that they are properly indexed so that Google will be able to serve them for the keywords typed into the search box faster.
The takeaway from this is, that people want a practical media-rich way of interacting with the information that they like. They want to get the full array of information that will satisfy their needs for that particular content. This approach relies on finding, collating, consolidating and presenting this information to the interested audience.
Mobile web and specifically app search currently accounts for over 90% of the search market and it is only a matter of time before mobile app usage surpasses desktop and mobile websites. Therefore you need to position yourself for this future and the positioning begins more. The long and short is that your SEO strategy is to make sure that your firm and e-commerce platform plays along with this piece of technology that is enjoying rapid uptake.
The bottom line is that you need to take advantage of the latest trends in search and how people like to interact with information and implement these technologies on your website if you want to reap the most from these channels in improving your SERPs ranking and by extension leading conversions as the website users end up finishing the action that you want them to on your website.