Increasing Your Web Marketing Campaigns: Quick Tips to Optimize Your Online Reputation in 2021

4 Mins read

Digital Marketing is a get-quick-rich scheme for online and offline businesses. With sky the only limit, you can build an international brand from a small, local business.

SEO is driving 1000%+ more traffic than organic social media. (BrightEdge, 2019).

Email marketing is bringing a 4400% ROI. (Opti Monster).

Facebook ads are bringing thousands of dollars in revenue for international and local stores.

No matter what’s the size of your business and your geographical location, you can’t keep out digital marketing from your business development strategy.

This article will share some useful tips for you to optimize your online reputation and reach new heights. So, without wasting any time, let’s get started.

A Mobile-Friendly Website

Today, smartphones account for 50% of the global website traffic. People rarely get time at the office to access your website from their laptops. While at home they get enough free time for web surfing and online shopping. So, a top-notch mobile experience is mandatory.

A survey by Google revealed that 49% of people would not buy from a brand again if they had a poor mobile experience.

Even Google rates websites based on their responsiveness and the level of User Experience they provide.

Spy on Your Competitors

In order to build a distinguished online reputation, you must know what your competitors are doing. For instance, you’re giving plumbing services in your area. A quick search about local plumbing services will reveal who’s at the top and why.

You can analyze their website design, User Experience, content, and keywords to gain useful insights. Staying ahead of the competition doesn’t mean doing everything your competitors are doing but remain a step ahead of them in all areas.

Become Obsessed with SEO

When it comes to digital marketing and online reputation, you can’t leave out Search Engine Optimization (SEO) from the discussion.

We’re less than six months into 2021 and Google has already received 360 billion searches this year. This is the power of SEO. Only if you’re able to get a place among top results on a certain keyword, your business can do wonders.

If you have never taken SEO seriously, now is the time to invest in it and see the change.

Invest in Content Marketing

Content marketing is a powerful tool for creating brand awareness and building credibility. The more relevant information you share, the faster your audience will grow.

Statistics from the Content Marketing Institute (CMI) show that 91% of B2B marketers use content marketing to reach customers.

Write in-depth and lengthier blog posts as they have 9x higher success rates in gaining new customers than shorter blogs.

Take Paid Advertisements Seriously

If you’re starting from scratch, organic traffic grows gradually. And this might take months before you start getting considerable numbers.

Paid advertisements are a great investment if you have something worth sharing. Be it PPC, Facebook ads, or paid backlinks, don’t hesitate to invest a few bucks in paid advertising.

Among the top social referrals for e-commerce sites in the U.S., 80.5% come from Facebook.

In Google’s first SERP, the top results have 3.8 times more backlinks than the bottom results.

Facebook ads are another great source to divert social traffic to your website.

In a nutshell, you can’t ignore paid advertising only because you’re too confident about your organic traffic sources.

Enrich Your Website with Visuals

Plain text can be boring to read. People today are fond of watching visuals in the form of images, videos, GIFs, infographics, and lots of emojis. Include these in your content marketing strategy.

Videos increase email click-through rate to up to 300% and reduce unsubscribe rates by up to 75%. Eight out of ten users purchase software after watching the brand’s video.

Content marketers use videos on the background of a website to enhance user engagement. There are hundreds of statistics backing the use of visuals in digital marketing, be it paid ads or your website. Make sure you invest in them.

Be Casual, Get Personal

There are hundreds of formal voices in your niche. Maybe your only chance to stand out is by being casual, and a little personal. If your niche allows, don’t hesitate to be a bit casual and build a connection with your audience.

For example, you’re selling beard grooming products. Would a formal voice and tone work? Probably not. Your target audience is likely to connect better with a brand having a casual and informal way of addressing their customers.

Influence Marketing

Influencer marketing has recently become quite popular. People are more likely to trust their favorite actor, athlete, or activist over a traditional ad.

Secondly, influencer marketing helps you to segment your audience. For instance, you have a fitness-related product and you reach out to an athlete to promote it on his Instagram and Facebook.

Since most of his followers are aspiring athletes or play different sports for fun, they’re more likely to convert.

ROI is another benefit of influencer marketing. As of now, influencer marketing is generating over $6 for every dollar spent.

So, reach out to the influencers in your niche before your competitors do.

Final Words

Optimizing online reputation in 2021 is a challenge, yet mandatory for any business to thrive. If you don’t have time to manage these digital marketing channels with best practices, reach out to a digital marketing agency with expert PPC, SEO, and Social Media Specialists to boost your online visibility.

P.S. Digital Express is an advertising agency in Dubai with an in-house team of digital marketing experts. If you want to optimize your online reputation and stand out as the leader in your industry, we can help!

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