Why the Customer May Not Be Right

3 Mins read
The Customer May Not Always Be Right

Advice on Overcoming Customer Dissatisfaction

If you have think that every customer is always right, consider that you may be wrong. If you make the mistake of allowing a few customer perceptions to redefine your company brand, you can end up with something that you do not recognize nor have a passion for. It is possible that your brand may just not be for them. Other customers may simply be impossible to please because they literally want your business to be totally different. As a business owner, you have to know when to turn criticism into constructive action, or when to let it go and focus on the rest of your customers. Step out on a ledge and explore some reasons why the customer may not be correct.

New Businesses that are Still Evolving Need a Chance to Grow

There is a inner urge that drives new business owners to be “perfect”. However, the way that your business starts out is rarely how it will end up. It is important to build the type of business that attracts the customers you are aiming for. Along the way, do not be compelled to stop transforming your business into your vision. It takes time to build a business and a presence both online and offline that is trusted and respected. Trying to offer too much too early to every customer can leave you and your employees overworked, highly stressed, and even underpaid.

Resources are Often Limited for Small Business Owners and Entrepreneurs

Some customers may have unrealistic demands that may be too time-consuming or expensive to fulfill. Big-time companies may have the capacity to go all out to try to please every one of its customers, but many small businesses and startups do not. It is more cost-effective and energy-saving to focus on the needs of most of your customers so that resources are not depleted quickly.

Customers Can’t ask for Goods, Services, and Perks That They Don’t Know About

Some customers make the mistake of judging a business or even saying that a company does not offer what they need if they cannot find it, or do not know about it. If your marketing is bad or if your website is poorly arranged, it may appear that your brand has far less to offer consumers than it actually does. Furthermore, people who cannot clearly see that your business offers additional options are likely to make assumptions based on limited information.

Since consumers may judge your company incorrectly because they don’t know enough about your brand, making essential information clear on your website is crucial. You must design your site to give the consumer a pleasant customer experience. To do so, you need a capable platform to sell your goods. Some ecommerce store builders make it extra complicated to create a unique customer experience. In contrast, some alternatives to magento enterprise like Shopify Plus gives access to innovative apps so that you can personalize the customer experience and provide solid recommendations during the sales process. When an agent gives better recommendations, sales are higher and customers are more pleased.

You May Not be Targeting the Right Consumer Audience

One of the most costly decisions you can make is targeting the wrong audience. For busy consumers, there is nothing like being bombarded with goods and services that they are not interested in. If you attempt to sell to the wrong population, you can lose your marketing investment, frustrate yourself and your employees, and block the growth of your business.

Getting your target audience wrong can lead to misfire, but it may lead to debt when finances are limited. Performing thorough research before marketing your products and services can help you make the strategic decisions necessary to attract the ideal set of consumers. Think outside the box to find niches within a target audience to maximize your marketing dollars. If you got it wrong the first time around, adjusting your target audience can lead to exceptional success.

Employees Cannot Please Every Customer, All of The Time

It can be extremely stressful for employees and business owners to live up to the motto that “ the customer is always right”. Rude customers can build up the stress on employees, and being forced to try to satisfy a customer who may never be satisfied with the company can be a draining revelation. Teaching your employees to represent the company well, defuse arguments, and to try to please the customer is the best advice, but it may not always work. When it does not, it is critical that you do not make your employees feel guilty if it happens.

It is important to remember that although achieving higher customer satisfaction is necessary for all businesses, you may not be able to please every single customer, and that is okay. Every business faces friction with customers every now and then but that does not mean that the brand is not a good one. You must be courageous enough to realize the vision of your brand while creating a company that consumers appreciate along the way. 

At some point, the business owner, manager, or employee must move on if they have done everything possible to remedy an issue with a customer. Listening to the majority of your customers can provide a more grounded perspective on current perceptions of your business. At the end of the day, the business owner is the top authority and can make the final decisions, but it should only be with temperance, vision, and wisdom.

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