How fast does your website load? The speed of the website is very important to visitors and business owners. Do you know search engine, Google takes page speed into account when ranking websites? In 2010, Google included site speed in search rankings. If your site responds slowly, the Google rankings of your site would drop. WordPress is a great publishing tool and platform, but its sluggish performance may impact your business and cause a loss of potential customers and subscribers.
Do you know 40 percent of website visitors leave a website that takes more than 3 seconds to load? Poor website performance and page load speed adversely impact any business and end up losing potential sales. For business, it’s critical to have their websites stay up and running all the time with great performance, security and reliability.
If you can afford, you must also consider dedicated hosting options.
There are many ways, one can improve the speed of a WordPress website, one of the techniques is caching. A cache is an interim storage place where developers store data of a particular website. When the visitors return to pages they have recently visited, the data from the cache files are utilized to load up the pages rather than downloading it again. The stored data take some place and slow down your website’s performance.
You can manage to cache, simply by installing WordPress plugins. At the same time installing many plugins may add lots of trash to your site and site files, therefore, remove the unwanted or inactive plugins. One of the most popular caching solutions is W3 Total Cache and WP Super Cache.
Content Delivery Networks (CDN)
You can speed up your WordPress website with a Content Delivery Network. The content will be delivered faster to the user because the CDN server will be closer to the user geographically. It also protects from traffic spikes.
A large number of images on a website not only slows down your web page to a crawl but also takes bandwidth. In general, one should use JPEG for photographic images and GIF or PNG-8 for text. Another option is compression of images; you can resize images, but make sure the quality of the image is not comprised.
Optimizing Your Database
WordPress uses the database to store web posts, web pages, comments, trashed items, Pingbacks, settings and plugin information. The entire database-driven site requires optimization of the database as it automatically saves everything. Whenever a web page is reloaded it reads your database. If the database is heaving, it may take a longer time to display the information.
Choose a Good Theme
Choosing the right theme framework is very important as it is also one of the factors influencing the speed of your WordPress Website. Before you apply any theme, watch the load speed of the theme’s demo page. Many WordPress themes are extremely slow and poorly coded result in slowing your site to load.
Keep-Alive is a way to allow the same single Transmission Control Protocol (TCP) connection for HTTP conversation instead of opening a new request. It not only allows the user’s system to download multiple files without repetitively requesting for permission but saves bandwidth as well. To enable Keep-Alive, just copy and paste the code Header set Connection keep-alive in your .htaccess file.
Use a Quick Caching Plugin
Caching is an important process as it provides the web content to the visitors, without requesting it from the database every time they send a request. As we have discussed earlier, using a caching plugin simplifies the process and serves the content to the visitors from the cache. You can use W3 Total Cache plugin to cache the content. It reduces a lot of processing on the servers.
Optimizing CSS, Java Scripts Files
Optimizing Your Homepage
There are many ways you can optimize the structure the homepage, you can post short excerpts instead of full posts. Secondly, bring down the number posts displayed on the Home page, displaying 5 to7 posts would be great. Get rid of inactive widgets and plugins, also, remove unwanted sharing widgets from the home page.
Remove Unwanted Plugins
Today, web users want websites to be lightning fast. After applying these simple measures and tips, you can make a great difference in your WP website speed. WordPress is a great platform, with some hacks and add-on you can actually pick up excellent website speed. Optimizing your website would also encourage visitors to revisit the website and deliver a great user experience.
Saurabh Sharma is a dedicated Wordrpess developer and content writer at Girnar Software SEZ Private Limited – a company that offers best WordPress CMS Development Services in India & USA. He has been in web design & development industry for 5+ years and specializes in PHP Programming. Connect with Girnarsoft on Twitter @girnarsoft