If you decide to do independent SEO-promotion of the online store’s site, start with the most important pages: home, product cards, categories, and blog posts. They are seen by most people and their involvement depends on them. Here are a few tips on how to optimize these pages:
Tip #1. Keywords
Find out which keywords your audience uses most often and use them on the most important pages. Write relevant, useful descriptions.
When selecting keywords, consider the size, complexity, relevance, and popularity of each word. Use tools to select keywords. With a limited budget, you can focus on tools like SEO Suite Ultimate Extension for Magento 2.
Keep in mind that targeting all keywords at once is a waste of time. You’ll be able to attract traffic more quickly if you use words with a lower level of competition. And the sooner you attract traffic, the sooner your store will become famous and your chances of a high profile search engine will increase.
Also, note the keywords of your competitors. In most cases, they’ve already worked on SEO and the semantic core, so study their websites and keyword strategies, as well as how they present their brand in general. Pay attention to their popular products and home page. By watching your competitors, you can imagine which keywords are the most profitable.
Tip #2. Long Key Phrases
These are key phrases containing at least three words. They are more accurate, and most people use them when looking for something specific.
See what specific keywords search bar offers? That’s what you need. Be as accurate as possible: specify the color, size or type of your product.
People looking for long key phrases convert better: they know exactly what they want. In addition, the competition for these phrases is lower because they target a niche rather than a mass audience, which means you have a better chance of taking a high place in the distribution.
Tip #3. Unique and Convincing Metadata For Each Page
The length of the meta-name should not exceed 60 characters and the length of the meta-description should not exceed 160.
Tip #4. ALT Tags for Images
Insert keywords and descriptions into ALT tags
Tip #5. Searchable URL
Use simple and clear URLs that both people and search engines can read. Avoid numbers, rare symbols, and meaningless combinations of letters.
Tip #6: Optimize Your Homepage
Tip #7. Optimizing Product Pages
Promotion of the online store’s product pages includes several steps:
Unique descriptions. Work on a meaningful description of no longer than 1000 words for each product. It’s worth mentioning its size, features, and colors, providing customer feedback and answers to frequently asked questions. Take a look at the product descriptions on Amazon as an example.
Customer testimonials. Reviews by nature contain keywords, including long key phrases. Each new review refreshes your content and increases the number of words on the page, and search engines love the actual and long content. Also, while reading reviews, customers spend more time on the page and bounce rates are reduced.
Pages of goods that are not available. Even if the creative page 404 does not annoy visitors, search engines still do not like broken links. So leave the page as it is, indicating that the goods are not available. On it, you can mention other similar products and set up an email notification about the receipt of goods for sale.
Snippets. Use the relevant information: the availability of goods in stock, reviews, ratings, store addresses, etc.
Tip #8: Optimization of Categories
Links to related products. Some products have a common theme, and it is better to give links to them. For example, if you sell helmets, it is worth giving references to gloves or boots: these are all personal protective equipment. For additional promotions, highlight the most popular products in each category.