Thinking about starting an Amazon company and not sure which product to sell? Have you already started selling your product but are not getting many consumers? Perhaps the problem is not that many people know that your product exists. This is a setback that many Amazon entrepreneurs or any entrepreneur with an online business face towards the beginning of their business journey. The good thing is there are some great tools out there that can help you along the way.
Keywords and Search Engine Optimization
SEO or Search Engine Optimization helps to improve website traffic, clicks, and purchases of a product. The way that this can help get your products seen and gain new customers is by keywords. When you are writing an advertisement or maybe writing a blog for your product the words that you choose to determine how many people will click on anything related to your product.
A product tracker is a tool that helps Amazon business owners keep track of which products are selling the most, the competitors that that are making the most profits, and their pricing strategies. Tracker tools like Jungle Scout and IO Scout Product Tracker allow you to keep your ideas organized with lists that you can group and keep track of which ones you are thinking about selling in your store.
Know Your Consumer
Any businessperson of any kind would say that the key to getting your product to the eyes of the people is knowing who it is that you are selling to. Understanding the type of people that need your product is going to be the first key to knowing which keywords to use in SEO, what websites you need to advertise on, and how to market your Amazon store. If a buyer sees that you are relatable and understand why they need your product they will more than likely make a purchase.
In more recent years, social media has become one of the fastest ways to get people to see your products. You can grow your product visibility organically or you can promote your product by partnering with social media channels. If you choose to market your product through social media channels, then you would have to pay for advertisements.
If you are growing your product visibility on social media, there are a number of things that you have to keep up with. Like mentioned before, when you are writing a copy under your company’s photo or graphic advertisement it is key to creating traffic to your company using SEO keywords. Also, the use of hashtags to put under your social media post is essential. If it is a popular hashtag, the more people will click on it and the better chances consumers will see your product image and click your page.
One of the most challenging tasks that an entrepreneur faces, especially when selling on Amazon is product visibility. There are several options that you can consider when increasing your consumer traffic or you can use all of them. Product trackers are like a cheat sheet that tells you which products are the best to sell, what is the best price, and who is buying them.