With the advent of social media, a lot of companies have put email marketing on their back burners. While they still use email campaigns, their analytics have shown that emails are being kicked to spam folders or simply deleted without being opened.
People check their emails, at least several times a day. Targeted emails with great subject lines and offers of value have a good chance of being opened and responded to. Studies do show that email marketing results in better conversion rates than social media communication.
Businesses have more control of distribution with email marketing than they do with social media. Instead of casting out a wide net hoping to attract a few, email marketing services now allow multiple lists based upon recipient positions in the sales funnel.
Email is personal, and establishing personal connections with target audiences is key to ultimate sales. And given that a variety of messages can be crafted for subsets of an email list, personalization is easy to achieve.
It’s not dependent upon a target being online at the time something is posted.
Results are easier to track, including who opened and who did not.
Email marketing services offer many templates so that a marketer choose a design, color palette, etc. best suited for his/her targeted audience.
Email, then, remains one of the most important digital marketing trends, can be designed to appeal to specific audiences and can be tracked. Now the other component of the strategy will be finding the right email service and templates. Here are 25 sites from which you can download free email templates.
Free Email Templates.com
- Updated On June 2019: Fixed Broken links and updated minor typos.