Why Connect Salesforce CRM with NetSuite ERP?

6 Mins read

Top Benefits of integrating Salesforce CRM and NetSuite ERP

How would it be if we can combine a leading CRM provider with the fastest-growing cloud-based ERP platform? It would be great right! Salesforce is the leading CRM provider, and NetSuite is the fastest-growing cloud-based ERP platform in the world. So, when we integrate these two important technologies properly, it will create wonders in the business. So, let us learn about these two technologies – Salesforce CRM and Netsuite ERP, the top benefits it provides when we integrate it and how to integrate Salesforce CRM and Netsuite ERP.

The corporate world is becoming increasingly competitive. As a result, companies incredibly need advanced technologies, like powerful ERP software or an effective cloud-based installation, to handle their business operations. Oracle NetSuite is constantly ahead of the curve in forecasting these requirements and supports business organizations by integrating NetSuite ERP. Opting for an ERP solution is challenging as many ERP providers offer critical solutions to different companies. But any of these ERP solutions may not meet your needs. Therefore, organizations should choose ERP software that can be tailored to their specific needs. NetSuite is among these trusted ERP solutions.

What is Netsuite?

Netsuite is a unified enterprise management suite that includes ERP, CRM, e-commerce, HR, Inventory, Professional service automation, and many more in a single system. It helps companies grow and move forward by optimizing their business processes effectively. NetSuite automates business processes with top-notch advantages in a cloud platform. Netsuite modules are used by customers across various industries to work efficiently and effectively in today’s business environment. Cloud-based engineering makes it possible to access it from anywhere from any device. Netsuite Enterprise Resource Planning Solution manages all your key financial business processes and back-end operations in the cloud. It allows the businesses to streamline order management, manage IT costs, streamline accounting efficiency, procurement processes, enhance employee productivity, and so on.

The Customer Relationship Management system ensures that all interactions with clients will be smooth and efficient, which will increase the overall profit of the company. It keeps track of all the information related to customer interactions, customer complaints, etc. One of the popular CRM software that is used by organizations across the world is Salesforce. It is because Salesforce provides Workflow creation, Opportunity tracking, Contact management, task management, customer engagement tools, collaboration tools, and intuitive dashboards. So Choosing a career in CRM can advance your career. Candidates willing to have a career in CRM can go through Salesforce Training.

What is Salesforce?

Salesforce is a cloud-based application for customer relationships management and integrating with other systems. It also helps us to create personalized solutions for marketing, e-commerce, sales, and services according to business requirements. It was designed to ensure that organizations operate in an efficient and cost-effective manner by reducing the cost of managing infrastructure related to hardware. Salesforce offers a wide range of functionality across all business functions such as marketing, customer support, management, training, application integration, and more.

Why Should We Integrate Salesforce with NetSuite?

Over the past few months, companies were using two different software solutions, like a Customer relationship management solution and an Enterprise Resource Planning solution, to manage and execute their front and back-end business operations. But with technological advancements and integration power, several organizations across the world are opting to integrate Salesforce with Netsuite ERP to provide an excellent customer experience.

NetSuite is the fastest growing cloud-based ERP platform in the world, helping companies to optimize their processes with automation. NetSuite helps you provide real management of customers’ lifecycle that starts from opportunity and order management to sales, up-selling, cross-selling, and customer services. At the same time, Salesforce is the world’s leading provider of cloud-based CRM solutions. It helps the companies to generate more leads, provide improved customer support, implement better marketing strategies and offer a 360-degree view of customers with a dashboard and interactive and robust reports.

Salesforce as a leading CRM provider will never leave any page unturned when it comes to providing the highest customer satisfaction. Recognized for helping companies establish a strong relationship with customers, Salesforce CRM can be easily integrated with other solutions to improve the user experience. Both Salesforce and NetSuite are the best SaaS service providers across the world. So if you want to make the most of the two best solutions together, you can integrate Salesforce CRM with Netsuite ERP.

Benefits of Integrating Salesforce CRM with Netsuite ERP

Lead to cash process: Integrating Salesforce into NetSuite will boost the traditional business process of converting potential customers to paid customers. With Salesforce Integration Services, you can make the correct decision at the correct time preventing unnecessary delays. You can also fuel up the leads to the cash process. Here are some more important features that you can benefit from through integration: greater revenue, procurement and inventory, higher profits, seamless purchase lifecycle management, Easy monitoring of your sales cycle, and high synchronization between the marketing team.

Real-time inventory monitoring: Integration of Salesforce and Netsuite helps the organizations to update and manage the inventory efficiently with no delay. Particularly Online business owners can benefit from this integration. It helps them to be updated on inventory availability status. Well-managed inventory can improve brand value and customer satisfaction.

  • Discounts and Offers: A number of companies offer discounts as well as other seasonal offers. So, For the survival of the company and to attract customers, it is very important to offer discounts. Integration of Salesforce and NetSuite brought this to a higher level. No matter what invoice the account team updates in ERP, it will automatically be reflected in CRM. This means that you do not need to replicate your billing or purchase order update efforts separately in CRM. This will help companies decide whether they can offer a discount or not, and how many discounts would be fair. Enhance your ability to understand your revenue and debt with Netsuite ERP and Salesforce CRM integration services.
  • Can Easily Update Data: Integrating Salesforce CRM with Netsuite ERP will strengthen your decision-making capacity. It also allows you to handle a huge volume of data very easily. Each data element collected can be easily noted and updated, and made available for future reference. It also removes the lengthy and ineffective data management process and strengthens your ability to make better decisions.
  • Process Automation: Integrating these two solutions stimulates the automation process. Automating the process makes it easier to take orders and deliver on time. You can monitor your purchase and sales life cycles easily, keep things up to date and enhance efficiencies. Integrating Salesforce CRM and NetSuite ERP allows you to take advantage of better estimates and order management.
  • More Effective Decision-Making: A business faces a set of information daily. There are different people like Sales managers, sales team, C-level executives, etc., who work in various hierarchies in a company. They all need access to certain information to accomplish some tasks. By integrating NetSuite and Salesforce, team members are able to access all information and data for better decision-making. It is no longer necessary to wait for a specific department to provide you with some information. Switching to Salesforce integration services will save your time and drive your business growth.

How Should Salesforce CRM and NetSuite ERP be Integrated?

Integration is related to the process of transferring data from NetSuite to Salesforce and from Salesforce to NetSuite through the power of automation and with little or no manual effort. While there are a number of ways to perform integration between Salesforce CRM and Netsuite ERP, the most significant are:

  • Integration based on web services that could be achieved using Salesforce and NetSuite APIs.
  • Integration by third parties like Actian, Boomi AtomSphere, Informatica, etc.
  • Integration using a customized integration adaptor. This will be more similar to integration based on customized middleware.


NetSuite is a pioneering cloud business software suite consisting of ERP, CRM, and eCommerce software. NetSuite has turned many business processes from start-ups to businesses and has become a hot career option for many professionals. With all the benefits it provides, it is not surprising that the demand for NetSuite professionals will keep growing even further into the future! So if someone is interested in transforming their career in that area, their future will be great in terms of career growth and salary range. We can find various reviews on the high cost of Salesforce. Although the cost of Salesforce CRM is higher, it has the best user-friendly interface when we compare it with the other CRM’s like SugarCRM, Siebel, etc. Salesforce is in the process of delivering a diverse range of cloud applications and services to meet the ever-changing demand for cloud computing. As a result, Salesforce Customer Relationship Management is expected to experience exponential growth in the CRM software marketplace.

Integrating Salesforce and NetSuite is mutually beneficial. Merging the two technologies will reduce the time needed to connect with potential customers and improve services to businesses. In addition, it stimulates automation that will improve our customer experience.

 I am Anusha Vunnam, Working as a content writer in HKR Trainings. I Have good experience in handling technical content writing and aspire to learn new things to grow professionally. I am an expert in delivering content on the market demanding technologies like Cyberark training, JBoss training, Informatica Cloud training, salesforce service cloud training, Salesforce Business Analyst training, etc.

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