There are a lot of benefits of using a proxy server for small businesses.
This article will give you five ways of how using a proxy server will scale up your business marketing strategies.
What Is A Proxy Server?
A proxy server is just the middleman between you and the website you want to access. Every request you send to a website, a proxy server takes and delivers itself and then gives you the response. The website cannot know who sent the initial request as it only sees the IP address of the proxy server. There are a lot of proxy providers. Which one is the best for you, you can decide by the results you’re trying to achieve.
Why Use A Proxy Server?
There are several reasons why using a proxy server can be beneficial for your small business. Here are
5 of the most important ones:
If you are a small business owner, the responsibility of keeping your data safe is paramount. A proxy can reduce the chances of a data breach. While it doesn’t make everything bulletproof, it certainly adds an additional layer of security between your business’s servers and general internet traffic. The nature of a proxy server is to act as a buffer and that further enhances the security of your data. While this is by no means a proper solution to security issues, it is certainly an extra step a hacker has to overcome in order to gain access to your data.
There are certain tasks you have to do in privacy, make online payments, talk to potential clients, etc. Many small business owners don’t know how important privacy can be. Any spy who is trying to track your traffic will be thrown off if you start using proxies for your small business. They won’t be able to whisk any data or browsing patterns off you. If you have employees, they will also be protected from external snoops.
Better Traffic Balance
The worst thing for your small business is an unstable website. If your website is slow or crashes for customers, they are going to take their business elsewhere simply because you were not there when they needed you. Getting the help of cloud storage, peering, and proxy servers are essential in making sure your website works perfectly.
Your data is going to be stored around the globe on different servers and peering can help you manage that. However, you won’t ask your customers to access that data directly, a proxy server can essentially act as a one-stop-shop for all of it. A single access point for all the needs. This results in balanced traffic and a website that is less prone to buckle under load.
Workplace Internet Use
You absolutely don’t want your employees to access insecure websites on the company network. A good quality proxy server can help you control which websites are available for your employees to access when on company networks. This can help you restrict or downright remove access to certain websites. A proxy can also help you monitor what your employees are doing during company hours, this can help you nail down data breaches internally.
Do Web Scraping
Web Scraping is the process of extracting data from websites and then using it to your own advantage. Usually, a large amount of data is collected and then stored locally on your device in a spreadsheet format so you can analyze and use it.
You can scrap anything from airline ticket prices to product reviews and then compare everything. Proxies are an essential part of web scraping simply because they can help you avoid detection. Many websites employ countermeasures to web scraping but a proxy can bypass them and allow you to freely collect data without getting your IP address blacklisted by the site.
An excellent solution is ZenRows, a web scraping API that provides you with premium rotating proxies and has become one of the most popular options.
Using proxies for your small business is not only essential in this day and age but can actively give you an advantage over your competition. In an age when everything is digital and data matters the most, it is important to safeguard yours. A good proxy server can not only provide you with an additional layer of security but also help you take your business to new heights.