In order to understand the importance of link building you have to know about the way Google perceives the activity. It is an indirect way of judging the quality of your website. The logic is simple – if your website is good and is relevant for many people, they would be attracted to it. This would make them eager to link their website with yours. When this happens, you earn a link from that website. Google takes note of it and the number of links that you gain enhances your ranking efficiency. Being ranked better, your website is likely to attract more traffic.
In practice, the task is not as simple as it has been to explain it. The method that has been described indicates that link acquisition is voluntary and is known as organic link building. It resembles a natural process as others are attracted by the quality of your website and link to it on their own. Google has a set of rules and guidelines that govern link building. The rules ensure that the process is unbiased and organic. Violating the rules can attract penalties that affect SEO campaigns. What should be the right approach has been discussed in this post.
The History Of Link Building
From the time Google introduced the concept of page ranking it has highlighted the importance of acquiring external links. It made unequivocally clear that the quality and number of external links were directly linked to how a page would be ranked in search results.
However, with time, people lost vision of Google’s guidelines about quality and quantity of links. Since it was easy to gather more links over quality links, link building campaigns got mired in clandestine activities. The focus was only on quantity and not quality, although both are equally important to Google.
Get It Outsourced
Seen against this backdrop, link building is a tough exercise now, to stay compliant with Google’s guidelines. With frequent updates, the landscape of link building is changing every now and then. In order to stay on the right side of the law yet conduct a powerful SEO campaign, you have to rely on professionals.
Maintain An Organic Link Building Campaign
Link building is directly related to the quality of your website that has to be made up of quality content. Since you outsource the campaign, you make it clear to the service provider about your objective of staying clean and steering clear of any malpractices. This means that the service provider has to rely on organic link building procedures.
Play By The Rules
The specialty about link building is not the method but the rules and guidelines that have to be followed. Google maintains strict vigil against any violation that amounts to a severe penalty. By assigning the task to a professional company, you make clear about your intentions about playing by the rules.
So if you’re outsourcing this work, ensure you go for an agency that uses a white-hat approach and provides transparency in the work they’re doing.
Staying Updated
Google’s vigilance results in frequent updates of the algorithm that has to be under constant scrutiny by SEO users. As you are outsourcing the task of link building, you make sure that the updates are under close scrutiny for compliance.
Time Saving
Link building is a tedious task as it is repetitive in nature. Moreover, interpreting rules and guidelines properly are essential for proper implementation. Since outsourcing allows a dedicated workforce to be deployed for the job, it receives proper attention that is required.
Exceeding Expectations
A lot of potentials is hidden in the way the rules are interpreted. By understanding the real consequences of the rules, the professionals are able to extract more mileage from their efforts. While some rules might appear to be quite limiting, through proper interpretation they can relate it better to the ground realities. This allows them to work out ways of deriving more benefits from it than it would have been possible had you tried to do it on your own. You get back more than what you would expect.
Since link building is an activity that is associated with the overall betterment of your web existence, you are assured of following the best practices of the industry. You enjoy the benefits of high-quality content that are reflected in your business results.
Trevor Williams is Project Consultant for a NYC SEO Company. He is fond of sharing his views and opinion on SEO and utilizes his habit of writing to a great extent. Offering more insight about the industry and the best practices is his motto in writing posts, even as a guest blogger. He is a sports enthusiast, and loves soccer.