The SEO Specialist’s Guide to Programming Languages

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The SEO Specialist’s Guide to Programming Languages

You need a specific set of skills if you want to succeed as an SEO specialist. At the very least, you need to know how to do keyword research and create eye-catching content. And to make sure you give your clients top-notch Port St. Lucie SEO services, you need to know how to code.

It doesn’t take much effort to learn a few programming languages. Still, if you need a helping hand, then best check out the simple guide provided below.

Why Learn Programming

First, let’s talk about the benefits you can enjoy from learning how to code. By arming yourself with a few useful programming languages, you’ll basically be able to do a kickass job as an SEO pro. And as if that’s not enough, you’ll be able to enjoy the following:

Automated Tasks

Providing quality SEO services entails many tasks, some of which are repetitive and time-consuming. Coding languages like JavaScript and Python can help you make a program that will do these tasks for you. This frees up your time and energy for other important matters.

Improved Technical SEO Audits

Regularly doing technical SEO audits help search engines like Google crawl and index your pages more effectively. And to make sure you accomplish precisely that, you need to learn a few programming languages along the way.

Better Keyword Insertion

Keywords are usually strategically placed in the web site’s content, alongside backlinks that will help boost its reputation and rankings. But as you probably already know, you need to insert the keywords in other places as well, including the images’ alt text sections and the subheadings. By knowing how to write HTML code, you can make sure the keywords are placed seamlessly.

Enhanced Problem-Solving Skills

Lastly, you can significantly improve your ability to solve problems by learning how to code. With this skill, you’ll be able to deal with any issue you encounter head-on, thus enabling you to enjoy a better career in the SEO industry.

Top Computer Programming Languages to Learn

Next, let’s check out some of the most useful programming languages for SEO specialists. Through these languages, you’ll be able to optimize not only your clients’ websites but also your own career. So without further ado:


Although it’s technically not a programming language, HTML (HyperText Markup Language) can nevertheless help you give any website a decent structure. This web-based language provides you with a series of tags that enable you to organize and place content on the web pages. From your articles’ paragraphs and headings to their images and videos, HTML will aid you in making all of them come together.

While HTML provides the structure, CSS focuses on the website’s style. By using this language, you can make your clients’ pages look more visually appealing. This will ultimately help their website provide a better user experience, as well as make it easier for people to navigate through it. HTML and CSS should be used together.


As the most used programming language out there, JavaScript is responsible for providing infrastructure to countless websites. Even well-known social media platforms like Facebook, Instagram, and Youtube, rely on this language. In short, not only will it help you improve your clients’ rankings on search engines, but it will provide you with various frameworks to enhance their pages, too.


Aside from JavaScript, a lot of websites also rely on PHP. Clear and easy to learn, this programming language also offers a lot of useful frameworks to make your life as an SEO specialist easier. Take Laravel for example. With its advanced development tools and other features, it can easily outperform other web frameworks. It will help you simplify your entire web development process, and it can help you create cleaner, reusable code.


As mentioned above, Python can help you automate some of the tasks you need to finish while providing quality SEO services. However, that’s not the only reason why it’s so hot right now. This fast-growing language can also improve your clients’ rankings by improving their technical SEO, connecting their site to Google API, and more. The best part is, Python is extremely easy to learn and use.


Finally, you can employ SQL to improve how you do SEO audits. Since it’s designed to help users organize and analyze data, this programming language can help you create better keyword profiles, automated category tagging systems, SEO monthly reports, and what-not. SQL will turn you into a very formidable SEO specialist alongside other tools like AHrefs, Google Analytics, and SEMRush.

Start Learning and Coding

In this day and age, equipping yourself with the right skills and tools can improve the services you offer as well as give you an edge over your competition. By learning the programming languages mentioned above, you’ll be able to outplay your rivals in the SEO industry. So if you haven’t yet, start learning a programming language today.

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