Having a structured and neat website is key to attracting potential customers. A good web design hence promotes profits and is also critical in creating first impressions in rising online shopping and social media marketing.
In the age where everything is completed online, a website is responsible solely for building up a solid customer base and bringing in more, hence acting as a “humanoid” version of the seller.
Here are six of the handiest web design tips to rev up any website, making it attractive and accessible.
The importance of reliable content
Although a website’s content should be limited to main audiovisuals, any easily navigable website must come with dedicated content. Posting any content on a website must be backed up with sufficient statistical data and a blend of creativity. This process shall later, in fact, help maintain an archive of product preference and the time consumers spend on the website and data on optimization rates and digital marketing goals.
For example, short and quirky headings and interesting service/product descriptions attract many customers to click on the links. Avoiding unnecessary flowery language and jargon, in this case, is hugely beneficial unless the article is intended for an academic audience. Research shows that even an academically sound audience will not want to read up “everything” explained instead of scanning up the starting paragraphs or ending lines only. One should give any sentence endings and beginnings the most priority.
Since reliable content is a critical factor for many websites, some extra tips are needed to stand out. For example, listing the keywords and metadata and other SEO elements unique to the website to feature in the top searches in engines like Yahoo!, Google, or DuckDuckGo, and easing out to customers how to use the site’s latest technological products, like UX/UI design.
Responding to Visitors’ Needs
Communication with any visitor query is key in instilling a psychological sense of trust in the brand. While making the website, a tall page is advisable by placing answers to all the relevant questions. Furthermore, some critical links at the top and a “Click For More” would work better in more site engagement.
Also, adding chat-bots and other “Know More” links is okay as long as they do not overcrowd the entire website and deter navigation and visibility. Readers should also find easy information to scan without having to read the whole article to find the answer. Hence, you should highlight the keywords without overdoing them. Visitors do not like any unnecessarily popping up bots or shady links while on their information hunt.
Alternatively, the website should be compatible with all desktop, laptop, or mobile devices, or it should be mentioned explicitly if it is not. Lack of compatibility is a simple no-go to consumers seeking easy accessibility.
Avoiding Embarrassingly “Striking” Landing Page Designs
A website’s landing page is one of the essential attractions to a first-time visitor. Any distractors like — extra plans, flowery links, unnecessary advertisements, and brand self-promotions — are not at all acknowledged in good faith. Too many “distractors” will remove the customer from seeing the main interest of your page. Consistent key designs, headings, fonts, and line gaps also go a long way in making a website design more fulfilling and beautiful. Thousands of options might look well individually, but not when amalgamated into a single-screen space.
It is a proven fact that leaving some “white space” on the website provides a cognitive relief to the customer’s eyes and goes a long way in making them stick longer to the website. Besides, leaving some space can be advantageous in the long run.
- Some of the standard markers to include in any website would be:
- Placing the logo on the top-left corner of the website
- Having a search bar at the top left just below the logo
- Social media links and addresses at the very bottom of the page
Preferably, some automated chat-bot at the left-hand side (which does not eat up or overlap anything written on the screen.)
Using Many Audiovisual Markers
Any audio or content will blend best with visual/audiovisual media that seek to attract more attention. Short and exciting silent/sound videos or images can support reliable content. For example, “happy clients” with immediate two-three-line product reviews also encourage buyers to further check the service/product.
However, it is imperative to avoid using “stock” photos from most free sites or images with watermarks to avoid forcing customers to have a “fake loyalty” to the website. Instead, real-life photos of human beings with the services go a long way into selling more products.
Using the TETO Principle
The TETO, which is “Test Early Test Often,” abbreviated, is a principle that seeks to test the responses of a customer to the website designs and corrections that are gradually taking shape during the initial stages of a website building.
This test can show whether the website is perfect for all or attracts only a specific section of the customers, although the sample size is extremely negligible. However, testing even one potential customer is better than having a dysfunctional website that might concur considerable losses in the future.
More than the design, the website’s usability, and practical navigational advantages are major determining factors for a successful business and profits.
Carefully Choosing the Color Palettes and Contrasts
Any website should clearly define colors or mood boards that usually focus on light, single-toned hues, and shades. The color, along with the contrast (the ratio between the lightest and the darkest color in a color palette), plays a significant psychological sense of calm, happiness, and acceptance.
It is important to keep changing the palette by mixing up too many light or dark shades altogether. In addition, using a single, bold color (like black or brown) for all headings, subheadings, links, and other attention-drawing subjects is always preferred.