In today’s world, every business should have a website. People go to the Internet when searching for products or services to buy. A business website is its storefront online. Therefore, it should be easily accessible and able to provide consumers what they want.
Consumers go to a search engine, for example, Google, and search for the items they desire. The engine returns results that are full of links to business websites that provide that particular product. In most cases, the consumers click on the links on the first page and ignore all the other pages.
Therefore, it is ideal that your business website is listed on the first page. This can be accomplished using Search Engine Optimization (SEO).
What is it?
SEO is a collection of strategies that are performed on a website so as to make it more popular on the Internet. These steps make it rank higher in the search results such that it can emerge on the first page. Examples of these steps include:
- Content marketing
- Keyword placement
- Social media promotion
There are San Francisco SEO webmasters who have used these strategies to reach the top of the rankings. Here is a case study explaining further.
In a case study titled White Hat SEO Case Study: How To Get a #1 Ranking, Emil indicates how he used the above strategies to reach the top position in Google ranking. He also indicates how he monetized his website to bring in $100,000 per month for him.
There are books that contain valuable content about SEO. Which are they? Find out below.
10 Best SEO books
Amazon is one of the top online marketplaces. Here, you can find books on any topic, even SEO. Here are the top publications about SEO in this marketplace.
(By: Radomir Basta )
Written in an easy-to-read manner, chock-full of pop-culture references, and brimming with useful info, it’s a must for anyone who wants to dip their toes in the fact-paced SEO world. The Good Book of SEO covers all the basic concepts marketing managers and business owners need for their fledgling SEO campaigns and provides a solid foundation they can build upon and improve their skills.
(By: Jason McDonald )
This is a book that teaches you how to optimize your website for both Penguin and Panda Google algorithms. It has a free tool-book that contains hundreds of tools that you can use for SEO.
(By: Eric Enge, Stephan Spencer, Rand Fishkin, Jessie C Stricchiola )
This book is considered the bible of SEO. Top SEO specialists wrote the book together. It is a must-have book for any webmaster who is serious about SEO for their website. It contains high-level language that explores the deep aspects of SEO, thus is recommended for you only if you are already good at SEO.
Ultimate Guide to Link Building : How to Build Backlinks, Authority and Credibility for Your Website, and Increase Click Traffic and Search Ranking
(By: Eric Ward, Garrett French )
One of the important strategies in SEO is link-building. This book is the best reference material on the topic. Link-building is known for its difficulty. This book has taken this complex concept and explained it bit by bit in a comprehensive manner. It shows you how to learn link-building by doing it. It also has very helpful resources for you.
SEO 2015 & Beyond Search engine optimization will never be the same again
(By: Dr. Andy Williams )
This is another book that is written for those who are already good at SEO. It discusses Panda, Penguin, and EMD algorithms. After reading it, you will learn more about how Google comes up with them and how to leverage them to your advantage.
(By: David Amerland )
This book explores SEO from a fresh perspective. It indicates that Google has moved towards content that is of higher quality and search entries that are more semantic. The book explores this more deeply and clearly for you.
(By: Kent Mauresmo, Anastasiya Petrova )
WordPress is a well-known Content Management System (CMS). Many individuals and organizations use it to construct websites and online portals. This book shows you how to perform SEO on the WordPress platform.
(By: R.L. Adams )
This book explores the Black Hat way of conducting SEO. It has good content on basic SEO as well as pointers on schemes of link-building. This one is written for those who are good at SEO.
These books are all available on Amazon. They can help you conduct successful SEO on your website. There are some for beginners, intermediate, and expert SEO specialists.
Derek Iwasiuk runs a national digital search engine optimization firm headquartered in Minneapolis. He also spends a lot of his free time educating the minds of thousands of young SEO’s and top San Francisco SEO agencies. You can also follow him on twitter @Diwasiuk or search for engage the crowd bay area on Google.