10 Awesome Tips For Designing Effective Business Logos

Tips For Designing Effective Business Logos

A business logo is often the first thing a prospective customer sees about your business and to create a good impression you need to know what you are doing. Here are some tips to help you do just that.


1. Avoid The Use Of Gradients


A fill color that gradually blends from one color to another is known as a gradient. Although gradients are quite beautiful, they aren't practical when it comes to designing logos.

Gradients not only don't scale well but they also are expensive to print. A logo that contains gradients won't look as crisp and sharp as it should once it is scaled-down for printing. Additionally, the print job will be far more expensive since gradients contain so many colors.

If there is no way to get around using a gradient in your logo, you should create a second version of your logo that is only made using one color. That way, you have a lot of different options when it comes to printing your logo for various applications.

2. Make Sure Your Logo Is A Vector Image


When JPEGs and other rasterized images are increased in size, they become pixelated. You can see this effect by zooming way in on a rasterized image. The image itself will look speckled and blurry. With vector images, on the other hand, the image stays crisp and sharp no matter how big you make it. This is because vectors are formed by a series of mathematical calculations rather than by individual pixels. This allows them to be scaled up or down without losing any quality in the image.

3. Infuse Some Creativity Into Your Design


One great way to get people to notice your logo is by adding some creative flair to the design. You can start by using unique or interesting shapes or lettering.

For instance, you could try blending two images together. You have probably seen the popular optical illusion that either looks like two faces or a vase, depending on how you look at it. You can use the same concept with your logo, combining two images in a way that is clever or unique. This will help your brand stand out from your competitors and will make your business memorable.

Ultimately, however, no matter what changes you make to your logo, the overall design should be simple and straightforward. People should be able to understand the general concept at a glance, which means that you need to keep the details to a minimum. If you’re looking for ideas or advice then check out these free design elements

A great example of blending images in a unique way is using a letter to create the shape of someone practicing yoga for a yoga studio. Use your creativity to see what ideas you can come up with for your business.

4. Understand The Psychology Of Shapes


Although it is something that most people don't think about regularly, different shapes have come to be associated with different meanings in the modern world. You can see examples of this by examining how some of the world's most famous brands use shapes in their designs. A perfect example of this is the Swoosh mark that Nike uses in their logo.

When choosing shapes for your logo, try to think about which shapes are the most closely associated with your industry. When used correctly, shapes can cause people to respond to your logo in a positive way. Most logo designers are familiar with the psychology of shapes. However, it can be beneficial to gain a deeper understanding of this concept yourself. Here is some basic information about some of the most common shapes:

  • Circles and ellipses are generally associated with harmony and kinship. 
  • Curved shapes that are asymmetrical have an organic feel that brings to mind elements of nature. Think about natural elements like trees and clouds. They are rarely symmetrical and usually incorporate curved edges.
  • Rectangles and squares can be used to give a sense of security and strength. Their balanced design creates a sense of safety and can promote feelings of trust.

5. Use Negative Space To Your Advantage

Although negative space may sound a little bit complicated, it is actually a relatively straightforward concept. The next time you look at an image, look at the spaces that surround the image rather than at the image itself. This area is known as negative space. You can create a clever logo design by using the negative space as a part of your logo. This is precisely what FedEx did with their logo. At the end of the logo, look at the space between the letters "E" and "X". As you can see, the negative space creates an arrow.

Incorporating creative ideas like this into your logo design will help you stand out from the crowd. People are more likely to remember a logo that is cleverly designed than they are to remember one that is bland and boring.

Negative space is extremely effective since it allows people to feel like they are discovering a hidden secret in your logo. When used correctly, it can cement your logo in their minds, helping to build brand recognition.


6. Familiarize Yourself With The Psychology Of Color

The colors that you choose for your logo should be carefully selected based on the way that they affect the emotions of people who view them. In much the same way that certain shapes can affect the way people feel about your business, colors can also influence their opinions and feelings about your company.

When choosing colors, start by thinking about which colors are the most accurate reflection of your products, goals, and objectives. A great example of this is if you create environmentally-friendly products. In this case, it makes sense to choose colors that are found in nature such as green or blue.

Color also needs to be considered carefully during the printing process. You need to choose colors that are specifically designed for print if you want them to look the same way on paper as they do on your screen. It is important to design your logo for print rather than just for the web so that it will look great on your printed materials.

7. Avoid Using Drop Shadows


Shadows can help your logo stand out online. However, they are a bad idea for print. When they are printed, they can look grainy and dirty, detracting from your logo. They can also increase the file size significantly, which can make your logo more difficult to print. The best option is just to skip them altogether.

Most professional designers recommend avoiding drop shadows at all costs when it comes to logo design. There are other techniques that can be used to create a similar effect that will look a lot better once they are printed.

8. Make Your Logo Scalable

Your logo should be able to be resized to any size without losing quality. You may need to print it on a variety of different materials. As a result, it needs to print well at any size. Whether you are printing a tiny business card or a giant billboard, your logo should be created in a way that allows it to scale without becoming grainy or pixelated.

Make sure to use a high-resolution setting when you are creating your image. This will enable it to be scaled up or down easily without losing quality in the process. If you start with a low-resolution image, on the other hand, you won't be able to scale it up without it becoming blurry or pixelated.

9. Avoid The Use Of Photographs


Photographs and logos don't mix. Not only can photos make your logo look amateurish but they don't print well. They make it more difficult to adjust your logo for different printing applications and can be miserable to work with. The best option is to use vectors when designing your logo. This not only will make it easy to reproduce the image but it will also help create a professional look for your business.

10. Select Your Fonts Carefully

The fonts that you incorporate into your logo are every bit as important as the imagery. You should look for a typeface that is a good match for your industry and that fits with the overall theme of your business. For instance, a wedding planner may want to go with an elegant font whereas a shipping company may want to go with something that is bold and that projects a sense of strength and stability.

The key is to match the typography to the type of business that you are in. Think about the image that you want to portray for your business. Then, choose fonts that reflect that image.

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