What Does Guest Blogging Imply?
Guest posting is defined as that strategy employed by bloggers to boost their site’s traffic by simply generating and publishing posts on other people’s blogs. Generally, guest posting can be applied into different ways: Writing a post and letting it appear on another person’s blog Letting others write and publish their posts on your site
It is also important to understand that quite a huge number of websites apply guest posting as one method of gaining links to their sites. However, looking at the information we have at https://adsy.com/, search engines detest the practice of using unfair means to acquire backlinks. More often than not, Google tends to punish sites which employ guest posting for the purpose of link building and therefore request other sites to shun links directing to the guest poster’s website.
You can learn more concerning Matt Cutt’s, Google’s former Web Spam team head, opinion regarding guest posting by visiting us.
There are various ways you can use to enhance your site’s ranking by blogging. As it were, many brands have greatly benefited from guest posting. Before we look at how useful guest posting can be, it would be a wise idea to identify the existing opportunities for guest posting and how to benefit from them.
Identify Your Guest Posting Objectives
- Creating inbound links to your site
- Showcasing your authority and reputation in the field
- Redirecting traffic to your site
On the other hand, if your main aim is to accomplish goal number three, you will, therefore, need to find sites that have influential root domains. This is something that can be done for free via the SEOmoz toolbar. Thus, knowing why you are guest posting beforehand is key when deciding the most appropriate blogs for your kind of niche.
Identifying Opportunities For Guest Posting
- Content that is related to your niche or industry
- Users of the blog are going to like your posts
- The guest blog commands a higher following and shares on social media
- Google searches
- Prolific guest bloggers
- Competitor backlinks
- Social searches
- Other popular SEO tools