Why Your Office is Turning Off New Clients
Everything in your office will communicate something to new clients, and first impressions in business are everything. A poor office environment can really impact how visitors and potential clients or customers perceive your business. Easy and inexpensive updates can have a huge influence on your office space, and help your business aims more than you thought possible.
Invest in UpgradesOutdated electronics, shoddy furniture, and peeling paint will make your business feel stagnant. Nothing sticks out more than furniture or appliances that look like they’ve been transported directly out of 1982. Bring your office into the 21st century by updating any out of date items and décor—you’ll be amazed at the immediate facelift the space receives. Take advantage of updated technology, as its practicality and modernity will make a great impression on any visitors.
Do you have a dedicated waiting area for your guests? Is it comfortable? This is the main first impression area, and you’ll want to ensure it’s a great one. Place vegetation and fresh greenery around your waiting area—it’s known to improve mood—have a friendly receptionist to greet them as they enter, or make sure another employee tackles the introductions if you don’t have a receptionist on the payroll, and do your best to ensure they have current reading material or décor to keep them interested until you’re ready to receive them.
While the advent of conference calls has made face-to-face meetings less common, don’t completely disregard your meeting space. Be wary of using a desk during meetings; it’s intimidating. Consider instead a couch and coffee table where you can sit with clients and create a more relaxed and comforting atmosphere. If you regularly receive larger groups, forgo the traditional rectangular meeting table and instead look for a round version. This will place everyone on an equal playing field—no head of the table here—and will open up the space for collaboration and negotiation.